For centuries, invention has been really hard. Countless things have stood in the way of average people executing on their WAY above average ideas. Quirky's mission is to 'Make Invention Accessible' for everyday people. With a process, environment, and community where the realities and complexities of execution do not stand in the way of a good idea. By interacting with its one million+ online global community and expert design staff, it shepherds ideas from their earliest stages to store shelves. It launches 3 products a week, branding, packaging and marketing them all the way to retail shelves. It shares the profits with everyone who helped.
Joining Quirky as it’s Chief Design Officer I was tasked with building a world class creative team from scratch. I was responsible for all creative decisions from major product launches to the creation and branding of other companies (i.e. Wink). We built an amazing invention factory with everything you need to'Make Invention Accessible' right at hand. Quirky won many plaudits based on it's radical business model. We were soon partnering with large companies such as GE, Mattel and Harmon Kardon.
THE INVENTION FACTORY
Our 54,000 square foot office was an invention factory in the middle of New York. It had a prototyping shop: a fully outfitted clean room and woodshop complete with five 3D printers, a laser cutter, a CNC machine, and numerous woodworking machines. It’s a designer’s dream come true and the perfect place to bring inventions to life.
PROMOTING OUR COMMUNITY OF INVENTORS
While other companies constantly struggle to find an authentic story to tell, Quirky never suffers from that problem. Behind every product is a great inventor and product development story. Every day, we take the spotlight off Quirky and shine it on our inventors to highlight the amazing ideas they bring to our website. From national press to social media content to in-store displays, we’re consistently sharing the products-invented-by-real-people-like-you story. It not only helps sell products, but it inspires more everyday people to invent.
Quirky churns out products in multiple categories at breakneck speed. The retail team has the opportunity to inspire retail partners with more newness than any other brand on the planet. Whether we’re merchandising a new collection or hosting an invention challenge to disrupt the status quo, Quirky is the partner that retailers dream about.
By 2015 Quirky had virtually launched over 450 products. 150 manufactured products were being sold all over the world making millions of dollars for it’s community and inventors.
We usually turn heads at any of our retail events or trade shows. At the International Home + Housewares show in Chicago we had a disruptive take on traditional trade show displays. We built a labyrinthe-like house that led guests through a series of unboring vignettes that featured Quirky products being used by actors and employees. When word got out, Quirky inventors from all over the midwest even stopped by to say hello. We were introduced to 21,000 buyers, including 6,200 international buyers from 125 countries.
Quirky uses social media and emails not only to sell products but to also inspire and educate our community with daily invention updates, behind-the-scenes glimpses, and real-time content.
During the 2014 season finale of Saturday Night Live, with the help of Partners & Spade, Quirky launched its first-ever national marketing campaign called The World’s Least Important CEO. The point wasn’t (just) to poke fun at Ben Kaufman; it was an extreme example highlighting how important our community is to our success. Without them, we’re nothing. “Ben just runs the company.” The campaign included two national TV spots, an NYC telephone booth takeover with Ben’s phone number so people could pitch ideas, and a range of guerrilla stunts.
Quirky inhouse team, Marshall Troy & Takamasa Ota
Partners & Spade and Quirky's inhouse video & marketing teams
2012 Verseur Wine Bottle Opener
The Invention Mob, Brought to You by Quirky
2015 This Company Is Designing the Home of the Future
2015 Quirky inventions: accessible innovation
2014 Innovation By Design Awards Aros Air Conditioner Quirky+GE
2014 Steal this startup's secrets to success